The 2013 National Scout Jamboree identity is more than a logo or a patch. It is the entire collection of communications that surrounds the event. From press releases to venue signage, from gateway graphics to brochures, this guide serves as the single resource for properly communicating the 2013 National ScoutJamboree sub-brand.
2013 National Scout Jamboree brand identity guide
The 2013 National Scout Jamboree identity consists of three components— the primary logo/patch, the secondary logo/patch, and the tagline. The 2013 National Scout Jamboree identity components are defined as follows:
Primary Logo/Patch—Consists of the copy “National Jamboree, Summit Bechtel Reserve,” a fleur-de-lis, the year “2013,” and a four-color mountain climbing/kayaking illustration. This trademark is the event’s primary graphic device and should be used for all primary identity applications, i.e., brochure covers and temporary signage.
Secondary Logo/Patch—Consists of the copy “National Jamboree, Summit Bechtel Reserve,” a fleur-de-lis, the year “2013,” and a four-color mountain climbing/kayaking illustration. This trademark is the event’s secondary graphic device and should NOT be used as a primary identity, i.e., brochure covers or temporary signage.
Tagline—The tagline consists of four words in two font weights (light and bold). Tagline should be in ALL CAPS and have quotations when used in body copy. Periods should always be used except when in stacked configurations.