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PURPOSE OF GUIDE
This guide is designed to help you in your use of Tyson Foods, Inc., logos and other Tyson Foods trademarks. It contains information regarding many of the areas in which our trademarks are used. Please use it as a reference tool.
THE BENEFITS OF STANDARDIZED COMMUNICATION OF THE TYSON BRAND
Everything counts because everything communicates. Our Tyson Foods, Inc., logo represents who we are to the outside world, and is our strongest tool in building a strong company brand image and equity.
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A tr ademar k is a word (Kofein), or a symbol ( ) adopted by Kofein to identify our products and ser vices and distinguish them from those of our competitor s. A tr ademar k is a guar antee of consistency and quality. It assures our customer s that all products bear ing our tr ademar ks are of the same high quality that customer s have come to expect from Kofein.
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Brand is often misinterpreted as the visual elements that compose a company’s visual identity such as a logo, photos, fonts, etc. The consistent use of these
elements is essential to building a strong brand identity, but it’s only a part of the equation.
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This manual outlines the proper uses for the new logo and wordmark and should serve as a guide as you help us present the College. While it is impossible to identify every situation that requires use of the graphic identity, this manual provides clear rules for typical use.
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